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The Inside Slice - Domino's


Brief: Create exclusive social content for fans on British TV’s biggest night in of the year.

Campaign: And so, the ‘Inside Slice’ was born.


Hosted by award-winning comedian and actor Jenny Bede, the Inside Slice brought reactive content direct from the NTAs red carpet to the Domino’s UK social channels.

The Inside Slice content became the most viewed Instagram Stories on the Domino’s UK channel to-date.

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