The Inside Slice - Domino's

 

Brief: Create exclusive social content for fans on British TV’s biggest night in of the year.

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Campaign: And so, the ‘Inside Slice’ was born.

 

Hosted by award-winning comedian and actor Jenny Bede, the Inside Slice brought reactive content direct from the NTAs red carpet to the Domino’s UK social channels.

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The Inside Slice content became the most viewed Instagram Stories on the Domino’s UK channel to-date.