Hi-Lo Turkey - Virgin Games
Brief: Turn the super mundane jobs into something fun.
Campaign: How do you turn the boring task of buying a Christmas turkey into something fun I hear you ask? Turn it into a Facebook Live for the chance to win £5,000, of course! We created Hi-Lo Turkey, led by Virgin Games’ vampire character, Vlad. Viewers had to guess whether the turkey on the scales weighed higher or lower than the previous one for the chance to win. The player with the longest streak won.
Also featuring turkey trivia, vampire-themed Christmas cracker jokes and mini games throughout for more chances to win. And the results? Over 132,000 views and over 36,000 comments – some plucking good numbers there.