SM>RT WHEELS - MORE TH>N
Brief: Raise awareness for MORE TH>N’s black box insurance for young drivers. Drive safer, get money off, simple.
Campaign: An addictive 16-bit driving game. Rather than the typical drive-like-a-maniac car game, SM>RT WHEELS got users to drive as safely as possible. Collect coins, keep to the speed limit and most importantly, let the grannies cross the road!
The campaign was supported by social (dark and native), CRM and website.
Assisted in conception and social amplification.