Recovery Channel - Domino's

Chime Awards Winner 2018 – Most Effective Use of a Small Budget
DMA Gold – Best Use of Moving Picture or Audio
DMA Finalist – Best Creative Solution
The British Arrows – Bronze

Brief: Amplify sales on the world’s biggest hangover day.

 

Campaign: It’s New Year’s Day, you’re feeling a bit… delicate and the thought of moving is wayyy too much. What do you do? You order a Domino’s and turn on the Recovery Channel, obvs.

The Recovery Channel took over the TV channel, Community Channel for 24 hours only, and turned it into a one-stop-shop for soothing, relaxing programming, that required absolutely no brain power.