Recovery Channel - Domino's
DMA Gold – Best Use of Moving Picture or Audio
DMA Finalist – Best Creative Solution
The British Arrows – Bronze
Brief: Amplify sales on the world’s biggest hangover day.
Campaign: It’s New Year’s Day, you’re feeling a bit… delicate and the thought of moving is wayyy too much. What do you do? You order a Domino’s and turn on the Recovery Channel, obvs.
It took over the TV channel, Community Channel for 24 hours only, and turned it into a one-stop-shop for soothing, relaxing programming, that required absolutely no brain power.
Assisted on concept and amplification.