Dom Juan - Domino's
Campaign New Thinking Award Winner 2018
Webby Awards - Chat Bot Shortlist 2019
Brief: Increase sales on Valentine's Day, one of Domino's biggest sales days of the year.
Campaign: Valentine's Day is all about those who are loved up, but what about those who are single? Introducing the UK’s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova. Launching in Tinder on the days leading up to Valentine’s Day, singles matched with him in order to start a conversation of ‘cheesy’ or ‘doughmantic’ chat-up lines to try on their real matches, and hopefully find true love in the process.
We made Campaign's Ad of the Day #JustSayin'.
Plus, sourced the one and only internet sensation, Cian Twomey, one of the biggest influencers around with nearly 1m followers on the Gram, and over 5m followers on Facebook.
PS, I did the social amplification including a blog post (yes, they still do exist) which I thought was pretty funny, take a look.