Love The Way You Think - LEGO

 

Brief: To help autistic children understand their traits and build confidence so they can go on to do amazing things.

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Campaign: Stereotypically, it's thought that autistic kids love numbers and tend to not be creative, when that's far from the truth.

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We made a global campaign that shared the stories of three autistic creators

and how being autistic is an integral part of their creativity, giving them a platform to tell their story in an authentic way.

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Complete with an entire design ecosystem specifically for autistic children so they wouldn't become overwhelmed by our content. From calming colours, to straight text and slower transitions - everything we did in the edit was purposeful and with autistic kids front of mind.

 

We also created content for the LEGO Life magazine, reaching an audience of 9 million, helping normalise autism to neurotypical kids, whilst helping neurodiverse kids be seen.​​

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Creative ideation, creative direction and development, creative strategy, copywriting, creator experience, art direction