Pet Peeves - MORE TH>N

 

Brief: Educate owners that sometimes they don’t understand their pet as much as they think they do.

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Campaign: A stand-up comedy series with a talking cat and dog, written and voiced by Russell Kane, revealing a few home truths about pets that owners may not like to hear, but would benefit them and their pets in the long run.

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The online campaign was hosted on YouTube, and had lots of other additional social content including a microsite, memes and gifographics.