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Pet Peeves - MORE TH>N
Brief: Educate owners that sometimes they don’t understand their pet as much as they think they do.
Campaign: A stand-up comedy series with a talking cat and dog, written and voiced by Russell Kane, revealing a few home truths about pets that owners may not like to hear, but would benefit them and their pets in the long run.
The online campaign was hosted on YouTube, and had lots of other additional social content including a microsite, memes and gifographics.
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