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#TrueColors - OnePlus

Brief: Showcase colour performance of the OnePlus 9 Series.


Campaign: We launched a global competition on Instagram to encourage the world to show their #TrueColors. Showing your #TrueColors meant enjoying life without any fakery, instead of the perfect, staged life we typically see on social media, for the chance to win a trip round the world.


To promote the competition, we created a global #TrueColors Insta Tool. Powered by Google Vision AI, it instantly scans users’ profiles to reveal the most used colours in their photos, and lets them share an asset showcasing personalised palettes. Hashtag analysis allowed us to discover more #TrueColors data from the campaign and competition.

• Most successful OnePlus phone launch ever
• +1M Instagram images analysed so far
• +40% of visitors downloaded their #TrueColors
• 52% increase in Instagram followers

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