Plant Based Beats - Subway
The One Show Shortlist: 'Green Pencil, Radio & Audio and Music & Sound Craft'.
Brief: To promote Subway’s new plant based menu.
Campaign: Although the UK has the world’s fastest growing vegan population, awareness of Subway’s new plant based menu wasn’t on their radar.
So to celebrate Subway’s vegan menu, we partnered with Grime legend and notorious vegan, P Money and dropped “Vegang”, the world’s first plant based Grime track. Made with sounds emitted from the plants on Subway’s plant based menu.
We dropped the track on #EarthDay where 'Subway' and 'Vegan' was trending in the UK.