ENOUGH - Home Office

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Brief: To launch the first phase of the Home Office's Violence Against Women and Girls campaign, tackling sexual harassment, online harassment, non-physical domestic abuse.

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Campaign: This one was such an important one, and signed off by none other than Boris Johnson himself.

 

2 out of 3 women have experienced some sort of violence, and this has to change.

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ENOUGH. shows society coming together as a movement to create positive change that everyone can get involved in.

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Using TV, radio, OOH, social and ambient media, we highlighted tangible, immediate actions someone could take if they saw abuse.

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Creative ideation, creative direction and development, creative strategy, copywriting (TV/radio script, OOH copy, social copy), art direction

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